Étude de cas

BILLBOARD TV LA VIE CLAIRE

WHEN A CHALLENGE BECOMES A SUCCESS

CUSTOMER:

LA VIE CLAIRE

Campaign:

SPONSORSHIP CAMPAIGN

LAUNCH:

September 2025

Production partner:

CONTEXT & CHALLENGES

THE BRAND

La Vie Claire is a French company that is a pioneer in the distribution of organic products. Since its creation, the brand has embodied a strong conviction: to promote natural, simple and healthy food, in the service of health and well-being. Nearly 80 years later, this ambition remains the same. With more than 325 stores located in mainland France, in the DROM-COM and internationally, La Vie Claire is a major player in the organic sector.

True to its founding values, the brand is committed to offering products that respect humans, the environment and animals. La Vie Claire is positioned as a true partner in responsible consumption who wants to offer products that are “more organic than organic” and continue to innovate in order to build, with its customers and partners, the organic products of tomorrow.

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ORIGIN OF THE PROJECT

At the end of July, Julie Lanoir, La Vie Claire's Communication Manager, urgently asked us to create an 8-second billboard advert as part of a sponsorship campaign to promote La Vie Claire stores overseas.

The challenge was clear: to design, produce and deliver sixteen different versions in just three weeks, with distribution planned for as early as 1 September.

Another difficulty was added to this time constraint: organising a shoot in a store that would take place during opening hours and in the middle of the summer, with all the logistical constraints that this implies. This project presented a real creative and organisational challenge, which we met thanks to our agility and responsiveness.

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OBJECTIVES OF THE PROJECT

Communicate about “Les Petits Prix Bio” by La Vie Claire, an initiative that makes organic products more accessible.

Promote stores located in the DROMs: Martinique, Guadeloupe, Guyana and Réunion.

Propose a concept adapted to the 8-second format, capable of transmitting a clear and memorable message in a very short time.

Establish a link between the sun, the symbol of La Vie Claire, and the weather program, broadcast before and after this Billboard.

CREATIVE & PRODUCTION PROCESS

The project was structured around several key stages:

CONCEPT & STORYTELLING

Definition of a creative concept aligned with the brand's goals.

Writing a voice-over embodying the identity of La Vie Claire, while respecting the legal constraints of the advertising format.

Storyboard development.
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PRODUCTION PROCESS

Implementation of precise and validated retroplanning with the brand.

Selecting an actress suited to the target audience.

Proposal of a female voice-over, adapted to the target audience, with a sunny and warm tone in line with the brand's universe.

Logistical organisation of filming in the store during opening hours.

Filming with a small crew to minimise disruption to store activity on the day of filming.

Recording of the voice-over before post-production.

POST-PRODUCTION

Delivery of the first version (V1) 48 hours after shooting.

Assembly of a second version (V2) integrating client feedback.

Calibration and addition of visual effects.

Finalization: audio mixing, color harmonization, addition of legal notices and the logo.

Creation of 16 variations (4 per territory).

Delivery of formats adapted to TV broadcasting standards.

RESULT & IMPACT

This project demonstrates the strength of the collaboration between La Vie Claire and BOLDEN, which successfully met an urgent need for content creation within a tight timeframe of 3 weeks.

The main results obtained were as follow:

Full support: expert follow-up, from creative design to implementation, ensuring smooth production and perfectly aligned with customer expectations.

Visual and narrative quality: images shot in stores in total coherence with the brand's universe, allowing the message to be transmitted with authenticity and aesthetics.