ARTICLE

BOLDEN JOINS THE ECOPROD BOARD OF DIRECTORS

Driving the transformation of the audiovisual sector from within

CUSTOMER:

Campaign:

LAUNCH:

June 25, 2025

Production partner:

A new step toward shifting the status quo

We are proud to announce our election to the Board of Directors of ECOPROD, the leading organization that has been working for over 15 years to drive the ecological transition of the audiovisual and film industry.

This is a significant recognition for BOLDEN FILMS and a new opportunity to ensure the advertising and corporate sectors have a voice in this essential industry transformation.

“We are very proud to be joining a collective driven by such a wealth of expertise, conviction and energy. It is by working together that we will be able to bring about change in practices and establish a new way of creating on a lasting basis.”
‍— Inès Bouhadouf

‍

Championing more responsible advertising

On June 25th, during its General Assembly, ECOPROD renewed its leadership by electing an expanded Board of Directors with 20 members.

Among them, Maria Victoria Padilla and Inès Bouhadouf, co-founders and leaders of BOLDEN FILMS, will represent our agency for a three-year term.

This election recognizes the work we have been doing since day one to rethink advertising and branded content through the lens of sustainability.

“As a creative and committed agency, we believe that advertising must evolve to incorporate more responsible narratives and reduce its impact. Joining the ECOPROD Board is an opportunity to champion this vision from the inside and help build lasting bridges between creativity, technical production, and environmental & social issues.”
— Maria Victoria Padilla

Evolving the industry, together

Joining ECOPROD means joining a community of stakeholders who share a common vision: to sustainably transform our industry's practices.

Alongside the 19 other members of the Board of Directors, we will help strengthen the industry's structure, develop tools and training to support professionals, and foster collaboration between advertising, fiction, documentary, animation, and post-production.

This commitment is also part of a globalapproach, driven by the desire to share and develop these practices beyond our borders, in collaboration with other creative and production ecosystems committed to the transition.

We also aim to participate in discussions surrounding new technologies, particularlyartificial intelligence, to examine their applications, as well as their environmental, social, and creative impacts, while exploring more responsible frameworks that serve both our stories and our teams.

Finally, we will actively contribute to ECOPROD advocacy for an ambitious, realistic, and fair ecological transition for the entire industry.

A project? Let's talk about it!